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SUPPORT AUTOMATION · GRAB · 2019 to 2021

Support tickets resolved 30% faster, 15% cheaper

At Grab in Singapore, the Support Bot platform, integrated with workflows, CRM and knowledge systems, cut resolution time by 30% and operating cost by 15%, while cloud spend across ride-hailing fell 15%.

−30%Time to resolve a support ticket
−15%Support operating cost
−15%AWS spend across ride-hailing
QuarterlyEvaluation and guardrail reviews

The context

Grab is Southeast Asia's super app. As Senior Technical Program Manager, I led technology product initiatives across ride-hailing and customer support, launching data-driven features and AI tools with quality loops: evaluation metrics, guardrails and quarterly reviews.

What we delivered

What it taught me

A support bot is a production agent with a human in the loop. The habits that made it work, measure every change, bound what it can do, keep a path to a person, are the same habits that let agents act alone today.

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