The context
Careem is the super app of the Middle East, part of Uber. As Senior Technical Program Manager for Data and AI, I led delivery of AI and data platform initiatives across the app, partnering with engineering and product leadership on AWS with Amazon SageMaker.
What we delivered
- AI insight systems: customer and operational insights that raised engagement 30% and retention 40%.
- Careem Galileo: the experimentation and A/B testing platform.
- Careem Insights: knowledge discovery and visualisation.
- SmartAuth: fraud prevention.
- Careem QUIK: scaled quick commerce from 1 to 8 stores and 80% Dubai coverage in six months, with order success up 6 to 9%, delivery times down 12 to 18%, and 99.95% uptime.
- Careem and Uber data segregation: led the large-scale data migration and platform integration work that separated and governed data between the two companies after the acquisition.
What it taught me
At super app scale, the model is never the bottleneck. Data quality, platform reliability, governance and the ability to measure an effect are. Every trust principle on this site started here.